How Glances Supports Businesses During the Holiday Online Shopping Rush and Beyond
Sing along with us: “It’s the most Googled and Amazoned time of the year!” It may not be the traditional holiday carol you are used to bellowing out, but it definitely speaks to the times we are living (and working) in. With our email inboxes flooded with promotions for Black Friday, Cyber Monday, Giving Tuesday, and of course online sales for widely-celebrated holidays like Christmas and Hanukkah, we are in the throes of the busiest online shopping season of all.
Shopify is one of our apps available for connection and their team at Shopify Plus recently released some eye-opening stats in The Future of Ecommerce Report 2021. With ecommerce trends already moving steadily upward, one global event caused an intense spike: the onset of COVID-19. Shopify reporting shows that at the height of the global pandemic, 10 years of ecommerce growth happened in just 90 days. And yes, you read that correctly.
“As countries locked down and retailers were forced to close, ecommerce reached an alltime high of 16.4% of total global retail sales. It’s not just Gen Z and millennials driving this trend—older shoppers have also moved online. According to a global survey across 11 markets by Shopify, 84% of consumers shopped online during the pandemic.”
- Shopify
Infographic courtesy enterprise.plus.shopify.com, Shopify Plus’ The Future of Ecommerce Report 2021
Even in our post-pandemic world, the uptick in online shopping rates is not going away; it is the new normal. Shopify data predicts that global retail sales will continue to grow over the next five years and the world of ecommerce will become more crowded and competitive than ever. Businesses are recommended to embrace an omnichannel shopping experience for their customers with a focus on mobile-friendly capabilities, ease of use, and speed.
“Nearly 150 million people shopped online for the first time in the pandemic, and the number of ecommerce buyers will only continue to rise.”
- Shopify
Infographic courtesy enterprise.plus.shopify.com, Shopify Plus’ The Future of Ecommerce Report 2021
Growing online sales create more responsibilities for ecommerce brands
For workers representing brands that sell products and/or services online, you likely experience the other side of these buying statistics – from digital ad spends and marketing campaigns to online orders, managing customer support issues, and maintaining a healthy customer lifecycle through it all. Even with a powerhouse technology stack built with apps like Mailchimp, Shopify, Stripe, QuickBooks, Zendesk, and any other platforms designed to help online business, it still requires a lot of manual work for employees to switch between various apps and oversee the sales process from start to finish. Don’t let this hassle impede your sales, during the holiday rush and beyond!
How Glances helps marketing, sales, and support roles for any online business
Imagine supporting your company’s daily online sales without the need to log in to multiple apps, switch tabs, and search for the data you need in the moment you need it. Glances no-code integration platform makes it all possible. Built as your go-to hub for customer insights and personal tasks, Glances securely connects all of your apps and provides a simplified view of the data you need in real time – no coding necessary. Below are a few scenarios that show how Glances supports professionals, helping shave off seconds per task, every workday.
1. Understand full customer conversations (and contexts)
With online sales comes online customer support issues. Using Glances, it’s easy for your team to check in on a contact’s recent messages from apps like Intercom and support cases from apps like Zendesk. Quickly understand the full picture of any inquiry or problem, all while working within your preferred platform or on any webpage. In the screenshots below, Glances user Chad is working in Pipedrive CRM and viewing messages from both Intercom and Zendesk.
2. Accelerate internal processes with multi-tasking actions
When a new lead or existing customer is ready to make a purchase, your team can quickly create an invoice for QuickBooks directly from their platform of choice. The example screenshot below shows the Glances user working in monday.com and simultaneously creating a QuickBooks invoice for customer Jill Mahomes.
3. Check email marketing promotions
Holiday marketing usually includes a hefty load of exclusive sales, promo codes, and discounts. Your team can use Glances to check if any customer has received certain email marketing offers from Mailchimp, Constant Contact, or your preferred email service provider. Quickly verify if emails were received and opened, then apply the proper promo code for any customer with an open chat or support case on the topic. In the image below, the Glances user is checking their List of Mailchimp Activities Glance for customer Jill Mahomes.
See how Glances unifies the apps you need to run your online business
Start your trial to connect your favorite business apps and access your data in one easy click, from any app or webpage.
Schedule a demo to see the awesome benefits of Glances in action or ask our team questions.
If you need to connect a specific app or platform with Glances that is not currently available on glances.com, please send your requests to hello@glances.com.
Find more step-by-step articles with the latest information on our support site.
Source: Shopify Plus, The Future of Ecommerce Report 2021